Maker Meetings

Live, unscripted product work in the age of AI. No lectures. We pick a real product problem, open up Stoa, and work through it using frameworks built over decades of product work, adapted for a world where AI is a collaborator.

With Jake Levirne (ex-Docker)Greg Ceccarelli (ex-Pluralsight)and Friends

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Episodes

4 sessions

May 6, 2026

Enterprise Software Prototyping and Storytelling

The fork in enterprise sales: executives buy on strategic story, the buying committee buys on a working demo. Most teams pick one. https://withstoa.com lets you build both in the same conversation. In this Maker Meeting, Jake and Greg work with Tom NoNoserzer (founder of Fortune's Path, a healthcare product consultancy) on a live client problem: a healthcare tech company wants to prove its products are worth more as a unified suite than as individual products. In one sitting they go from blank slate to a clickable matching prototype and an executive pitch deck — two validation artifacts for two very different buyers. In this episode, we cover: 0:00 Welcoming Tom Noser and the unified-suite hypothesis 1:21 What the products do and Greg's "UberX for nurses" playback 2:05 "Something to react to" beats a blank slate 3:02 Two buyers, two needs: executives vs. the buying committee 4:47 Pivoting to slides for the strategic story 6:04 The fidelity tradeoff: vaporware vs. concrete Follow: YouTube ▶ https://www.youtube.com/@UCXgR8mzS-Ja3pvA8xsuV9Tg LinkedIn ▶ https://www.linkedin.com/company/specstory/ X ▶ https://x.com/specstoryai Website ▶ https://withstoa.com

More episodes

3 total

April 23, 2026

Building a Product Landing Page instead of a PRFAQ

The PRFAQ is dead. When agents compress implementation time to near zero, the bottleneck isn't building it's figuring out what to build. https://withstoa.com is purpose built for this! In Episode 2 of Maker Meetings, Jake and Greg draft a product landing page (the new PRFAQ) for a feature idea on unmint.dev: freshness timestamps for AI agents. They brainstorm with an agent in Stoa, hit on the DigitalOcean lesson about "last updated vs. last reviewed," and whittle a big block of ideas down to what actually ships. In this episode, we cover: 0:00 Introduction to PRFAQs 0:50 Brainstorming new features for Unmint 2:10 The freshness idea: timestamps for AI agents 3:00 The sculptor metaphor: working with agents to whittle down 4:10 Reviewing the agent's draft and keeping humans in the loop 5:15 Whittling the feature list and wrap-up Follow: YouTube ▶ https://www.youtube.com/@UCXgR8mzS-Ja3pvA8xsuV9Tg LinkedIn ▶ https://www.linkedin.com/company/specstory/ X ▶ https://x.com/specstoryai Website ▶ https://withstoa.com

April 22, 2026

Building a Calendly clone collaboratively with Multiplayer AI

In the first-ever Maker Meeting, Jake (ex-CPO Docker), Greg (ex-CPO Pluralsight), and Isaac (ex-Answer AI) get together in Stoa (https://withstoa.com) to build a Calendly clone from scratch. Watch how three product minds plus AI agents go from blank canvas to working scheduling app live, in one session. This is the pilot episode of Maker Meetings, where we show how product work can actually get done in the AI era: real decisions, real tradeoffs, and real software shipped in a multiplayer room. Follow: YouTube ▶ https://www.youtube.com/@UCXgR8mzS-Ja3pvA8xsuV9Tg LinkedIn ▶ https://www.linkedin.com/company/specstory/ X ▶ https://x.com/specstoryai Website ▶ https://withstoa.com

April 22, 2026

Applying the Lean Canvas to an Open Source Docs Template

In Episode 1 of Maker Meetings, Jake and Greg walk through a real product planning exercise using Ash Maurya's Lean Canvas framework. Applied live to unmint.dev, their open source, NPM-packaged documentation template on GitHub. Along the way, they use Stoa (https://withstoa.com) to turn the conversation itself into an updated canvas, demonstrating how multiplayer AI tooling can compress the loop from discussion to working artifact. Timestamps: 0:00 Introduction and why docs matter for startups 1:35 Applying the Lean Canvas framework 2:45 Customer segments and problems 4:25 Unique value proposition and solution 4:55 Handing off to the agent and key metrics Follow: YouTube ▶ https://www.youtube.com/@UCXgR8mzS-Ja3pvA8xsuV9Tg LinkedIn ▶ https://www.linkedin.com/company/specstory/ X ▶ https://x.com/specstoryai Website ▶ https://withstoa.com

Try it yourself

The same room we record in is the one you can build in.

Stoa is the multiplayer room where product teams ship with agents. Every conversation becomes a durable artifact, which is exactly what lets us record Maker Meetings as real work instead of a performance.

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